AI product builder · Creative systems designer

I turn complex work into clear digital experiences.

Grace Kibe-Hicks

I build solutions to real business problems.

I came into technology through operations. After more than 15 years working across administration, operations, marketing, events, hospitality and digital platforms, I learned to recognise where businesses lose time, information and opportunities.

Today, I use that experience alongside AI, product thinking and modern development tools to design and build the systems I once wished existed.

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15+Years building in Dubai
949Passing tests on The DropOS
≈30%Average annual revenue growth
Santa Claus Dubai

Strategy to system.
Idea to useful outcome.

01 / Selected work

Built from real problems.

Products, platforms and brand experiences shaped through product thinking, operational insight and careful execution.

Product strategySaaSOperations

The DropOS

A multi-tenant operating system designed to bring fairness, visibility and control to high-demand retail launches.

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The DropOS Drops workspace with fictional demo data, including navigation, a live-drop summary and product cards
AI productVideo

LocalLens AI

Campaign-ready UGC video creation designed for the pace and context of local businesses.

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LocalLens AI campaign builder website
WebBrand systems

Richardson Events

Reframing an established UAE entertainment company through a clearer brand, website and connected digital workflows.

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Richardson Events website homepage
Website and digital systemrichardsonevents.com
Product UXHealth

Nourish

A glucose-aware nutrition companion designed around transparent data, daily learning and calm, human guidance.

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Nourish app home dashboard floating on the right of the card
WebService design

Santa Claus Dubai

A premium seasonal brand and booking experience connecting families, venues and corporate clients with trusted festive performers.

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The redesigned Santa Claus Dubai website showing the Christmas experiences page
Seasonal service websitesantaclausdubai.com
Business applicationBooking operationsPerformer portal

Santa Rota

A custom booking and performer portal for Santa Claus Dubai, combining Setmore calendar sync, team availability, private time blocking, payout forecasts and automated reminders in a branded mobile-friendly app.

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Santa Rota mobile calendar showing a booking and the private time-blocking action, with the client name redacted
Websites
Apps
AI agent skills
Documents
Graphics
02 / The approach

I work in the space between what people mean and what a digital product needs to do.

My work starts with listening: finding the friction inside a process, making hidden requirements explicit and building something people can actually use.

More about my approach